Gaming – Insights and changes in the market
Current developments in iGaming and gaming are leading to a number of changes in the online gambling sector. Online casinos are only one part of this, as are classic sports betting and lotteries. The changes being developed are being driven by the continuing increase in mobile use and the necessary adaptation of existing and new software.
Added to this are new technologies, such as virtual reality glasses, which can also be integrated by manufacturers of gaming software in order to get closer to the goal of a realistic casino experience, which is almost possible with a number of today’s online live casinos. Hardly any other gambling market is as fierce as in the UK, and newcomers have been hit hard by established brands. At the same time, licensing in the UK is a seal of approval, since the regulatory authorities there are particularly strict.
On the other hand, the economic side of the gambling business is in a period of transformation, as takeovers and mergers lead to large-scale changes for customers. It will, therefore, be interesting to see which companies are going to be successful in the long term. Many providers also work together in individual markets, which in turn can lead to improved offers. With so many iGaming providers clamouring for a share of the market, modern players are well aware that they should always compare the offers for playing online casinos in order to get the best possible value for their gaming experience. Live casinos are still perceived by many as a niche, while live dealer games are the most rapidly expanding part of these online casinos.
The need of younger players
Preferred by the younger generation are eSports results in popular and very competitive computer games like League of Legends, DOTA2, CS: GO and Hearthstone. It is already clear today, on the basis of the audience numbers at Twitch and other streaming platforms, that eSports viewing is already on par with other sports.
As eSports also have a young audience, new challenges are arising in the protection of minors when it comes to betting on eSports gaming. This is followed by a trend towards a clearly different game behaviour. Younger gamblers are less interested in classic gaming such as roulette, but prefer more skill games that depend more on the protagonist’s individual abilities. The gambling industry will therefore have to consider how it intends to uphold this predilection while preserving its house advantage. In addition, well-known games such as lotteries are increasingly played online and reveal an undreamt-of variety of possibilities like syndicates because of international game selection. The market needs to continue to adapt with this market in order to keep customers rolling in. One feels they might just get there.